According to audience measurement company comScore, the U.S. online display advertising market is growing like a weed. Data from the company's Ad Metrix online ad intelligence service indicated that nearly 1.3 trillion display ads were delivered to U.S. Internet users during Q3 2010, marking a 22-percent increase compared to the same period last year. The average U.S. Internet user was delivered more than 6,000 display ads over the course of the quarter. King of the hill is, perhaps unsurprisingly, Facebook. According to comScore, the social network led all online publishers in the third quarter with 297 billion display ad impressions, representing 23.1 percent market share.
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